Delivering performance management for marketing professionals

For marketing success, organizations require a deep understanding of the market, customers, and marketing performance. Cognos BI facilitates a better understanding of product demand across markets, channels, customers, geography, time and other dimensions. Cognos BI allows marketing organizations to track and analyze the relative success and ROI of marketing campaigns, and plan accordingly to increase campaign effectiveness. The insight gained into the effectiveness of marketing activities helps drive performance.

Cognos BI helps answer questions like:

• Which marketing strategies most effectively attract profitable customers?
• How effective are our campaigns at generating qualified leads?
• Which strategies work best in which regions? For which products? For which customers?
• How should I allocate my marketing budget for best results?